Objectives
︎ Brand Memorability
︎ Increase Market Share
︎ Discovery
Capabilities
︎ Brand Design
︎ Web Design
︎ Marketing
View Full Presentation ︎︎︎
︎ Brand Memorability
︎ Increase Market Share
︎ Discovery
Capabilities
︎ Brand Design
︎ Web Design
︎ Marketing
View Full Presentation ︎︎︎
Brand Awareness Campaign
Primer is described as the world's first payment orchestration and commerce automation infrastructure, providing merchants with a low-code integration solution to cover all payment needs permanently in need of their first-ever awareness campaign.
Acting as a Creative Designer and Art Direction, as well as a Marketing Strategist, in the brand analysis and research phase emerged as the main benefit of using Primer’s products is saving time.
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After identifying the key questions, I discovered that Primer’s customers use their time back to gather and present new results and showcase the impact on the business.
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Receiving time back is the messaging underlying Primer’s brand and is present in this campaign. The team at Primer identified the “united” feature as a key feature to promote in this campaign: having multiple payment options under the same platform is convenient, faster, and easier to manage. A way to get time back. And time is money.
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After focusing on the token concept to represent how Primer unites solutions, I’ve developed a few variants, exploring the winning version: the chosen variant is simple yet delightful, playful and scalable.
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The idea is to use the pattern as a mask, using the “united” molecules to blend the concept into the imagery. The photography’s tone and look-and-feel are crucial to convey the message with a human and warm touch, typical of Primer.
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The campaign evolves into Google Ads, Display Ads, Paid Social Media, Organic Social Media, in App and Web. Additionally to the digital side, my suggestion has been to experiment with an Event Campaign presented at Money 20/20, a most important conference for FinTech companies.
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Booth and Event Expositions designed and produced by Fabiana
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Read an Event Design Case Study ︎︎︎
The live campaign at Money 20/20 would be showcased and backed up by a landing page, available by scanning the QR codes on the design and collecting interest for the product and brand.
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The campaign design has incorporated the potential of being exported internationally, from the UK into LATAM and APAC, expansion markets for Primer, choosing appropriate imagery, using creative automation.
Read more about Creative Automation ︎︎︎
Acting as a Creative Designer and Art Direction, as well as a Marketing Strategist, in the brand analysis and research phase emerged as the main benefit of using Primer’s products is saving time.
After identifying the key questions, I discovered that Primer’s customers use their time back to gather and present new results and showcase the impact on the business.
Receiving time back is the messaging underlying Primer’s brand and is present in this campaign. The team at Primer identified the “united” feature as a key feature to promote in this campaign: having multiple payment options under the same platform is convenient, faster, and easier to manage. A way to get time back. And time is money.
After focusing on the token concept to represent how Primer unites solutions, I’ve developed a few variants, exploring the winning version: the chosen variant is simple yet delightful, playful and scalable.
The idea is to use the pattern as a mask, using the “united” molecules to blend the concept into the imagery. The photography’s tone and look-and-feel are crucial to convey the message with a human and warm touch, typical of Primer.
The campaign evolves into Google Ads, Display Ads, Paid Social Media, Organic Social Media, in App and Web. Additionally to the digital side, my suggestion has been to experiment with an Event Campaign presented at Money 20/20, a most important conference for FinTech companies.
Booth and Event Expositions designed and produced by Fabiana
The live campaign at Money 20/20 would be showcased and backed up by a landing page, available by scanning the QR codes on the design and collecting interest for the product and brand.
The campaign design has incorporated the potential of being exported internationally, from the UK into LATAM and APAC, expansion markets for Primer, choosing appropriate imagery, using creative automation.
Read more about Creative Automation ︎︎︎
Recap
Acting as the Creative Designer and Marketing Strategist for Primer's first-ever awareness campaign, the focus is on the brand's unique value proposition of saving time for businesses by uniting multiple payment options under one platform, making operations more convenient, faster, and easier to manage. The campaign strategy includes digital and event marketing, notably at the Money 20/20 conference, supported by a landing page accessible via QR codes, emphasizing a human, warm touch in its visual language. It is designed for international scalability, particularly targeting expansion markets in LATAM and APAC, leveraging creative automation to ensure adaptability and relevance across regions.
Acting as the Creative Designer and Marketing Strategist for Primer's first-ever awareness campaign, the focus is on the brand's unique value proposition of saving time for businesses by uniting multiple payment options under one platform, making operations more convenient, faster, and easier to manage. The campaign strategy includes digital and event marketing, notably at the Money 20/20 conference, supported by a landing page accessible via QR codes, emphasizing a human, warm touch in its visual language. It is designed for international scalability, particularly targeting expansion markets in LATAM and APAC, leveraging creative automation to ensure adaptability and relevance across regions.