Objectives
︎ Creativity at Scale
︎ Variations
︎ Quantity for Impact
Capabilities
︎ Automation Softwares
︎ Motion Design
︎ Storytelling
View Full Presentation ︎︎︎
︎ Creativity at Scale
︎ Variations
︎ Quantity for Impact
Capabilities
︎ Automation Softwares
︎ Motion Design
︎ Storytelling
View Full Presentation ︎︎︎
Creative Automation: What & Why
The Problem
When dealing with multiple clients in an agency or multiple campaigns in-house, designers have multiple values and multiple variants of the same asset, design or layout to deal with. Creative automation empowers designers to deliver at scale, maximising impact, and automating repetitive tasks. These software lets designers focus on creativity and detailing.
Creative Automation – how does it happen?
With a little bit of code, and a little bit of magic... and my best friend, the data seed.
All the elements in the first row can be automated, generating variants of the same design, effortessly.
A selection of tools that can be useful
Why is it the Solution?
Consider the Netflix campaign idea: playing with FOMO (fear of missing out, nd) to acquire the percentage of the target who hasn’t signed up yet. As with any international brand, Netflix has insight into each country available and is able to propose tailored content. I can bridge the need for scalability in design outputs by minimising costs and timings with creative automation.
Recap
Creative automation enables designers to efficiently produce multiple variants of a design by automating repetitive tasks and focusing on creativity, using code and data seeds. This approach is particularly useful in large-scale campaigns like Netflix's, where tailored content for different countries can be generated quickly and cost-effectively.
Creative automation enables designers to efficiently produce multiple variants of a design by automating repetitive tasks and focusing on creativity, using code and data seeds. This approach is particularly useful in large-scale campaigns like Netflix's, where tailored content for different countries can be generated quickly and cost-effectively.