Objectives
︎ Awareness
︎ Engagement
︎ Recognition
Capabilities
︎ Storyboard
︎ Motion Design
︎ Storytelling
View Full Presentation ︎︎︎
︎ Awareness
︎ Engagement
︎ Recognition
Capabilities
︎ Storyboard
︎ Motion Design
︎ Storytelling
View Full Presentation ︎︎︎
The Value of Storytelling: FinTech Valentine’s
The Problem
WorldRemit’s social accounts were product oriented and far from the values the brand wanted to be associated with. They wanted to have an ad-hoc highly value-oriented piece of creative to softly push the idea of transferring the gift of money to users abroad on Valentine’s.
The Solution
I’ve created the storytelling of the video above, bridging the idea of the product used as a medium to send kind thoughts to dears and family, owning the project from concept to delivery, motion design included. The video never moves away from the product, however, the focus stays on the user and its usage. For the occasion, the logo animation has been amended to the heart’s shape to celebrate Valentine’s Day.
Recap
The problem was WorldRemit's social accounts being product-centric and not aligned with the brand's values. The solution involved creating a value-oriented video that subtly promoted sending money as a gift on Valentine's Day, with a focus on user experience and incorporating motion design. Additionally, the logo animation was modified to feature a heart shape in celebration of the occasion.
The problem was WorldRemit's social accounts being product-centric and not aligned with the brand's values. The solution involved creating a value-oriented video that subtly promoted sending money as a gift on Valentine's Day, with a focus on user experience and incorporating motion design. Additionally, the logo animation was modified to feature a heart shape in celebration of the occasion.