Industry
Energy Tech
Brand
OVO
Storytelling in Tech
TL;DR
Scaling growth through creative effective and data-backed performance design.
Detailed analysis is available via private presentation.
Contributing to strategic growth and efficiency at OVO Creative Studio
Context
As OVO Energy transitioned into a Green Tech leader, the internal Creative Studio needed to evolve from a support function to a strategic powerhouse. Historically, high-impact R&D and performance campaigns were outsourced to external agencies, leading to high costs and fragmented brand consistency. The challenge was to build a robust in-house capability that could deliver first-ever brand campaigns while maintaining a high-volume flow of BAU assets.
Key achievements
£370k
Operational savings
15%
Higher conversion
54%
More reach
Role
I led and contributed to most innovative briefs within the Creative Studio, acting as the bridge between R&D, Performance Marketing, and Product teams. My role was dual-focused: I spearheaded the creative execution of pioneering green-tech campaigns while simultaneously optimizing internal workflows to handle complex performance marketing demands at scale.
Key actions
In-house capability building, leading the strategic shift of high-stakes R&D briefs from external agencies to the internal studio, ensuring the brand’s Green Tech narrative remained authentic and technically precise.
Cross-functional orchestration, facilitating deep collaboration between Copywriters, Designers, and Project Managers, while managing external-facing alignment with Marketing, Social, Sustainability, Product, and OVO Live teams.
Performance-driven asset creation, developing a scalable framework for BAU assets that prioritized brand reach and performance metrics without sacrificing aesthetic quality.
Strategic brand positioning, crafting a visual language that successfully shifted OVO’s market perception toward innovation and sustainability, ensuring every asset reinforced the company's position as a leading green-tech partner.
Elevating brand consideration through operational ROI
Business impact
By successfully bringing high-level creative projects in-house, the brand achieved £370,000 in cost savings that would have otherwise been spent on external agency fees.
The new creative strategy and high quality execution contributed to a 40% increase in brand consideration, cementing OVO’s status as a top-tier green-tech provider.
Established a new internal benchmark for cross-departmental collaboration, significantly reducing friction between the Creative Studio and the Dev/Product units.
Built an evergreen library of BAU assets that allowed for rapid market expansion, ensuring the brand could maintain a high-frequency presence with maximum efficiency.
