Info

Design and Art Director

With 10+ years of experience, Fabs has scaled both enterprises and startups across multiple sectors, leading and supporting high-performance teams within both agencies and in-house environments. With her empathetic leadership and streamlining DesignOps, Fabs contributed to over £65M Series A in multiple companies, delivered a 3.5x increase in production velocity, while transforming complex narratives into measurable market success and significant operational savings.

About

Distinction Master’s Degree in International Business at Regent’s University, London

First Class Bachelor’s Degree in Graphic Design and Art Direction at NABA - New Academy of Arts, Milan

Short Specialistic Programs in Copywriting, Leading Teams (Management), Women in Tech (DEI)

Masterclass in Media editing, Direction of Photography, Screenplay

Design Mentor on ADPList for 35+ mentees

Diploma as Techincal Surveyor

Permit to work in US | UK | EU

Capabilities

Fast learner and flexible. A product literate, hands-on design director with 360 degrees skillset. The program is second to project’s aim and goal.

Branding

Brand refresh / Brand guidelines / Marketing collateral / Rebranding / Brand management / Presentation design / Event design

UX & UI design

User research and analysis / Wireframing and prototyping / User interface design / User testing / Responsive design solutions / Webdesign

Motion and animation

Motion graphics design / Animated explainer videos / Interactive presentations / Microanimation for web / Videoediting

Art direction

Video direction / Direction of photography / Copywriting / Creative direction

Lets chat

Programs

Hands-on expertise

After Effects
Figma
Photoshop
Premiere
Framer
Illustrator
Media Encoder
Indesign
Lottie
Perplexity
ChatGPT
Gemini
Claude
Midjourney
ElevenLabs
Slack
Clickup
Notion
Canva
Atlassian
Mailchimp
Linear
Google Analytics

After Effects

Figma

Photoshop

Premiere

Framer

Illustrator

Media Encoder

Indesign

Lottie

Perplexity

ChatGPT

Gemini

Claude

Midjourney

ElevenLabs

Slack

Clickup

Notion

Canva

Atlassian

Mailchimp

Linear

Google Analytics

Leadership principles

I lead by shifting naturally to what the company needs, whether that’s planning a clear vision through ambiguity or stepping into the trenches as a hands-on player-coach.

I guide with relentless curiosity, always assuming best intentions to break down silos and empower teams across the board.

By prioritizing ruthlessly with the 80/20 rule, I build the exact operational space needed to guard the polish and scale premium design thinking without friction.

Mentorship and coaching

Happy mentees, happy life

Open ADPList

Fabs has played such a capital role in my career growth! When I booked my first mentorship session with her, I was just starting my design journey. For months, she was there to help me better understand design both from a technical and business standpoint. Plus, she is genuinely very fun to talk to! I have had nothing but enjoyable conversations with her. I absolutely recommend Fabiana
Baha J.
Marketing and Motion Designer
I am grateful for this session. Fabiana patiently addressed my queries and shared genuine feedback. Rare are times when mentors do not give superficial insights but actually share what would help the mentees grow.
RishI K.
UX Designer
Fabiana is an incredible mentor! Her suggestions on my CV and portfolio were very practical and helped me improve a lot. The interview tips were also really useful. And a great sense of humour! I definitely recommend her. Thank you, Fabiana!
Ching C.
Graphic Designer
Fabiana was super helpful! She gave constructive feedback on how to tailor my CV and highlight my diverse background all while being relevant to a Designer position. She didn't hesitate to share some industry secrets to help me maximise my chances too! Highly recommend booking a session if you want to catch the eye of a hiring manager. Thank you so much Fabiana :D
Nasra
Graphic Designer
Fabiana's ability to provide valuable advice and guidance was truly remarkable. Not only did she offer valuable insights, but she also went above and beyond by providing necessary sources and pointing me in the right direction for my next steps. I highly recommend her for anyone seeking a knowledgeable and supportive mentor! Looking forward to our next session :)
Nina F.
Brand and Web Designer
Fabiana was enthusiastic in our conversation and I look forward to meeting again! She provided clarification on areas of UX where I was needing additional information and feedback and I appreciated her willingness to help.
Rachel M.
Teacher
The session was a really interesting on, every advice and opinions i got to my questions and worries were spot on and straight to the point. Fabiana Natali was amazing and super interactive plus i could totally see that every advice given was from a place of experience and understanding.
Balikis A.
Product Designer

Fabs has played such a capital role in my career growth! When I booked my first mentorship session with her, I was just starting my design journey. For months, she was there to help me better understand design both from a technical and business standpoint. Plus, she is genuinely very fun to talk to! I have had nothing but enjoyable conversations with her. I absolutely recommend Fabiana
Baha J.
Marketing and Motion Designer
I am grateful for this session. Fabiana patiently addressed my queries and shared genuine feedback. Rare are times when mentors do not give superficial insights but actually share what would help the mentees grow.
RishI K.
UX Designer
Fabiana is an incredible mentor! Her suggestions on my CV and portfolio were very practical and helped me improve a lot. The interview tips were also really useful. And a great sense of humour! I definitely recommend her. Thank you, Fabiana!
Ching C.
Graphic Designer
Fabiana was super helpful! She gave constructive feedback on how to tailor my CV and highlight my diverse background all while being relevant to a Designer position. She didn't hesitate to share some industry secrets to help me maximise my chances too! Highly recommend booking a session if you want to catch the eye of a hiring manager. Thank you so much Fabiana :D
Nasra
Graphic Designer
Fabiana's ability to provide valuable advice and guidance was truly remarkable. Not only did she offer valuable insights, but she also went above and beyond by providing necessary sources and pointing me in the right direction for my next steps. I highly recommend her for anyone seeking a knowledgeable and supportive mentor! Looking forward to our next session :)
Nina F.
Brand and Web Designer
Fabiana was enthusiastic in our conversation and I look forward to meeting again! She provided clarification on areas of UX where I was needing additional information and feedback and I appreciated her willingness to help.
Rachel M.
Teacher
The session was a really interesting on, every advice and opinions i got to my questions and worries were spot on and straight to the point. Fabiana Natali was amazing and super interactive plus i could totally see that every advice given was from a place of experience and understanding.
Balikis A.
Product Designer

Designing brand evolutions

See how innovative ideas transform brands' reality. Dive into the stories of successful brand designs that make a difference.

Info

Design and Art Director

Distinction Master’s Degree in International Business at Regent’s University, London

First Class Bachelor’s Degree in Graphic Design and Art Direction at NABA - New Academy of Arts, Milan

Short Specialistic Programs in Copywriting, Leading Teams (Management), Women in Tech (DEI)

Masterclass in Media editing, Direction of Photography, Screenplay

Design Mentor on ADPList for 35+ mentees

Diploma as Techincal Surveyor

Permit to work in US | UK | EU

Fast learner and flexible. A product literate, hands-on design director with 360 degrees skillset. The program is second to project’s aim and goal.

Branding

UX & UI design

Motion and animation

Art direction

Lets chat

Lets chat

Hands-on expertise

Happy mentees, happy life

Open ADPList

Open ADPList

I am grateful for this session. Fabiana patiently addressed my queries and shared genuine feedback. Rare are times when mentors do not give superficial insights but actually share what would help the mentees grow.

Fabiana is an incredible mentor! Her suggestions on my CV and portfolio were very practical and helped me improve a lot. The interview tips were also really useful. And a great sense of humour! I definitely recommend her. Thank you, Fabiana!

Fabiana was enthusiastic in our conversation and I look forward to meeting again! She provided clarification on areas of UX where I was needing additional information and feedback and I appreciated her willingness to help.

The session was a really interesting on, every advice and opinions i got to my questions and worries were spot on and straight to the point. Fabiana Natali was amazing and super interactive plus i could totally see that every advice given was from a place of experience and understanding.

I am grateful for this session. Fabiana patiently addressed my queries and shared genuine feedback. Rare are times when mentors do not give superficial insights but actually share what would help the mentees grow.

Fabiana is an incredible mentor! Her suggestions on my CV and portfolio were very practical and helped me improve a lot. The interview tips were also really useful. And a great sense of humour! I definitely recommend her. Thank you, Fabiana!

Fabiana was enthusiastic in our conversation and I look forward to meeting again! She provided clarification on areas of UX where I was needing additional information and feedback and I appreciated her willingness to help.

The session was a really interesting on, every advice and opinions i got to my questions and worries were spot on and straight to the point. Fabiana Natali was amazing and super interactive plus i could totally see that every advice given was from a place of experience and understanding.

See how innovative ideas transform brands' reality. Dive into the stories of successful brand designs that make a difference.

Work

Work