Industry
SaaS, AI
Brand
V7
Event Gold Campaign
TL;DR
Orchestrating global presence and high-fidelity production for the world's leading AI conference.
Orchestrating a high-impact brand presence for V7 at CVPR vancouver
Context
CVPR is the world’s premier Computer Vision conference, attracting over 9,000 high-intent attendees including top-tier researchers and industry leaders. For the Vancouver edition, V7 faced a significant strategic challenge: our booth was positioned directly adjacent to industry titans Tesla, Apple, and Meta. To avoid being overshadowed by these giants’ massive footprints, V7 required an unconventional, high-impact design strategy capable of cutting through the noise to attract elite talent and high-value enterprise clients.
Key achievements
9400+
Attendees
120+
Companies
75+
Countries
Role
I served as the strategic orchestrator between the C-suite (CEO, VP of Marketing) and the execution teams. My role was to transition the brand’s vision into a physical reality, overseeing end-to-end event design and global supply chain management. I acted as the guardian of the brand refresh, ensuring that the new identity was flawlessly executed across all scales while managing cross-functional alignment and resource optimization.
Key actions
Strategic spatial positioning, leading booth brainstorming sessions that synthesized feedback from Sales and Operations, ensuring the physical environment was optimized for both high-traffic engagement and intimate lead-generation conversations.
Stakeholder and resource management, managing the end-to-end briefing and delegation process for the design team. By mapping tasks to specific designer strengths, I ensured the highest quality of output under the extreme pressure of international event deadlines.
DesignOps and feedback loops, establishing a streamlined "fast-track" feedback system between the CEO, VP of Marketing, and the creative team. This reduced approval friction and allowed for rapid iteration of high-stakes visual assets.
Global vendor orchestration, managing a complex network of international factories and printers. By serving as the single point of contact, I synchronized production timelines across different time zones to guarantee a zero-defect execution on the ground in Vancouver.
Driving Brand Equity and operational excellence at scale
Business impact
Successfully establishing V7 as a peer to industry giants (Apple, Meta, Tesla), significantly boosting brand perception and "Share of Voice" among 9,000+ specialized attendees.
Achieving 100% consistency with the new Brand Refresh, ensuring every touchpoint, from large-scale booth architecture to digital collateral, contributed to a unified, premium market presence.
As the high-impact presence directly supported the company’s recruitment goals and enterprise pipeline, proving the ROI of high-level design orchestration in a competitive landscape.
Delivering a massive, multi-asset event presence within a high-pressure timeframe by optimizing internal creative workflows and external vendor communications.