Industry
EnergyTech
Brand
OVO
Brand campaign integration
TL;DR
Leading the visual narrative execution and secure massive reinvestment in green-tech leadership.
Detailed analysis is available via private presentation.
Leading the digital-first execution for OVO’s inaugural brand campaign
Context
OVO Energy sought to pivot its market position from a standard utility provider to a leader in sustainable innovation. OVO Beyond, the company’s first-ever major brand campaign, was the vehicle for this transformation. With a multi-million pound budget (£X,000,000), the challenge was to deliver a high-impact visual design and digital identity that felt authentically OVO while signaling a radical leap forward in technical sophistication and interactive engagement.
Key achievements
£XX0k
Additional funding
100%
Stakeholder buy-in
+40%
Brand consideration
Role
I led the Through-The-Line (TTL) creative efforts, moving beyond traditional execution to orchestrate a cohesive digital-first experience. Collaborating directly with the Creative Director and Senior Copywriters, I was responsible for the strategic integration of motion and interactivity across all digital touchpoints. My role was to ensure that the campaign didn't just look innovative but functioned as a high-performance engine for user acquisition and brand reappraisal.
Key actions
Interactive experience design, conceptualizing and leading the development of an innovative, interactive landing page that served as the campaign’s digital heart, moving away from static layouts to an immersive user journey.
Motion-first performance strategy, by moving from static to dynamic creative, I ensured the brand achieved maximum scroll-stop impact in competitive digital environments.
Cross-functional creative leadership, partnering with the Copy, Product and Dev teams to align the narrative with a new, premium visual language, ensuring the digital identity was strong enough to scale across diverse platforms without losing brand authenticity.
Operational excellence, managing the delivery of social and display collection, ensuring that high production values were maintained across a high-volume rollout under intense campaign pressure.
Driving conversion and strategic investment
Business impact
OVO Beyond campaign successfully achieved a 53.9% increase in reach, significantly expanding OVO's market visibility during a critical growth phase.
The focus on interactive and motion-led assets drove a 14.7% higher conversion rate, proving the ROI of high-fidelity digital design in performance marketing.
The project’s success established a new internal benchmark for quality, directly unblocking a £X00k budget for a complete redesign of the OVO website.
Beyond external metrics, the campaign served as a catalyst for internal change, proving to stakeholders the power of design-led innovation to drive business-wide digital transformation.