Industry
EnergyTech
Brand
OVO Energy
Team size
4
Brand campaign integration
Leading the visual narrative execution and secure design reinvestment in green-tech leadership.
Overview
OVO is breaking down digital barriers and unlocking customer engagement with premium product experiences. What initially started as a brand campaign quickly evolved into a deep collaboration across product strategy, interactive motion design, and engineering.
+14.7%
Conversion rate
Increase in reach
Additional funding
Vision
Transform a static broadcast message into an immersive user journey, building a dedicated platform designed to inform, engage, and convert.
Fabs has a remarkable ability to understand both the overall tone of a brand and the finer details of web design. Fabiana’s work on web experiences goes beyond aesthetics, she thoughtfully designs with user experience in mind, influencing UX behavior in ways that drive engagement, conversions, and support other channels like SEO.
Miles Deans
SEO Lead
Seamless cross-team collaboration
Managing cross-functional alignment allowed us to scale the premium rollout, maximizing asset production speed without losing visual quality or brand authenticity.
Engaging motion strategy
I conceptualized and led a motion-first performance strategy, transforming static layouts into an innovative, interactive landing page that served as the campaign’s digital heart to maximize scroll-stop impact in competitive digital environments.
Driving growth through brand design alignment
I led cross-functional operative alignment to establish a premium identity, delivering a high-volume rollout that boosted conversion rates by +14.7% and digital reach by +53.9%, while securing 6-figures in funding.
Research and analysis
Strategic design rooted in data, user-centricity, and in-depth research. Full case study metrics and comprehensive analysis are available via private presentation.