Objectives
︎ Stand Out from Competitions
︎ Create Leads
︎ Discovery
Capabilities
︎ Storyboard
︎ Motion Design
︎ Client Comms
View Full Presentation ︎︎︎
︎ Stand Out from Competitions
︎ Create Leads
︎ Discovery
Capabilities
︎ Storyboard
︎ Motion Design
︎ Client Comms
View Full Presentation ︎︎︎
Google App Campaign, Smarkets
Smarkets is a popular betting exchange, and Cheltenham is the pinnacle event of the jump-racing calendar in UK. As such, betting exchange businesses have a competitive presence and promo.
Wearing both the Motion Designer and Art Director hats, I assumed full ownership of the GAC video campaign, orchestrating its realisation from storyboard to final delivery. With meticulous precision, I led the organisation of timelines and facilitated weekly check-ins with the client, providing transparent updates on project milestones. In close collaboration with the Global Motion Design Director and other key stakeholders, I ensured seamless communication and alignment throughout the creative process.
In a collaborative effort with a team of six designers, we brainstormed and researched to create the pilot storyboard. I presented it to the client, obtaining approval and valuable feedback. As a creative director, I guided copywriters to align their work with design and client requirements. Within a week, we produced the final output and completed five iterations across three sizes, incorporating stakeholder feedback.
In just around 50 working hours, I’ve created multiple videos for the client to test during the Cheltenham festival. Serving as the client's inaugural GAC & YouTube promo, it outperformed similar agency clients, ranking in the top 30%. The campaign's success left Smarkets delighted, signing a contract for additional six months.
Recap
I led the GAC video campaign for Smarkets, coordinating closely with the Global Motion Design Director and stakeholders to ensure alignment and transparency from storyboard to final delivery. Collaborating with a six-designer team, we swiftly created and iterated the campaign's videos, aligning design with copywriting and client feedback, successfully producing the final output in just 50 hours. The campaign, serving as Smarkets' first GAC & YouTube promo, performed exceptionally, ranking in the top 30% and leading to a six-month contract extension due to its impact at the Cheltenham festival.
I led the GAC video campaign for Smarkets, coordinating closely with the Global Motion Design Director and stakeholders to ensure alignment and transparency from storyboard to final delivery. Collaborating with a six-designer team, we swiftly created and iterated the campaign's videos, aligning design with copywriting and client feedback, successfully producing the final output in just 50 hours. The campaign, serving as Smarkets' first GAC & YouTube promo, performed exceptionally, ranking in the top 30% and leading to a six-month contract extension due to its impact at the Cheltenham festival.