Industry
FinTech
Brand
Worldremit
Team size
2
Ramadan Social Campaign
Driving global conversion through high-volume creative excellence
Overview
WorldRemit is capturing global cultural moments to connect international remittance corridors with high-impact emotional storytelling. Overcoming fragmented regional executions, the brand implemented a standardized, cross-platform creative system to unify key marketing channels, stabilize high-pressure delivery timelines, and scale audience trust globally.
32%
Conversion increase
Surge in CTR
Final assets
Vision
Unify multi-market storytelling under a single, highly flexible visual structure that eliminates last-minute localized production stress while elevating the brand’s cultural authority.
I had the pleasure of working closely with Fabiana and I can only say good things about the experience. She is a brilliant teamworker, manager and mentor. Her dedication to her work and the people around her it's something exceptional, always ready to support and to push projects forward.
Maitane Bautista
Senior Brand Designer
Creating multi-language campaigns
Executing flexible global templates, eliminating localized production friction to systematically scale cross-functional marketing workflows under tight deadlines.
Cross-platform alignment
Taking full operative ownership of the global social media assets, orchestrating deep alignment across localization teams and copywriters to deploy a premium, zero-defect motion and static design systems across multiple regions simultaneously.
Leading Ramadan social
Spearheaded the unified asset architecture to streamline multi-market rollouts, delivering a 3.5x increase in production velocity and driving an exceptional +40% boost in regional brand consideration.
Research and analysis
Strategic design rooted in data, user-centricity, and in-depth research. Full case study metrics and comprehensive analysis are available via private presentation.