Industry
Energy Tech
Brand
OVO Energy
Team size
5
Storytelling in Tech
Scaling growth through creative effective and data-backed performance design.
Overview
OVO is evolving its internal Creative Studio to lead the Green Tech market transition. Legacy agency outsourcing was replaced by a sophisticated in-house model built to deliver high-stakes creative execution, seamless workflow optimization, and cross-functional performance at scale.
+14.7%
Conversion rate
Brand consideration
Operational savings
Vision
Internalize high-stakes R&D briefs and build an agile, robust in-house capability to drive brand consistency while managing high-volume performance marketing at scale.
Fabs is always the first to step in with thoughtful, industry-informed insights that strengthened our marketing collateral and design strategy as a whole. Her ability to blend creativity with best-practice standards consistently helped us deliver work that was sharper, more polished, and more impactful.
Alice Edwards
Director of Customer Success
Solving complex problems at scale
Managing the R&D and tech verticals allowed internal ownership of high-stakes briefs, driving studio velocity and performance asset execution without losing brand quality.
Cross-functional design leadership
I acted as the strategic bridge between R&D, Performance Marketing, Product and Dev teams, managing deep collaboration across copywriters, designers, developers and project managers to shift OVO’s market perception toward innovation and sustainability.
Optimising tech growth
Supported in internal workflows' optimization to deliver a high-volume asset rollout securing £370,000 in operational savings, boosted conversion rates by +14.7%, and increased brand consideration by 40%.
Research and analysis
Strategic design rooted in data, user-centricity, and in-depth research. Full case study metrics and comprehensive analysis are available via private presentation.