Industry
Betting
Brand
Smarkets
Team size
2
Google in App Campaign
Delivering high-impact video assets at breakneck speed for proven ROI.
Overview
Smarkets is expanding its premium digital market presence to capture global high-performance acquisition channels. Leveraging Cheltenham, the most important horse race festival in UK, the brand trialed a new framework to eliminate last-minute friction, feed advanced machine-learning algorithms, and scale international user volume via GAC.
6 Months
Extension secured
Campaign ranking
Delivery time
Vision
Introduce a variation-rich visual language designed to satisfy machine-learning dimension demands, unblocking critical ad channels without compromising brand authenticity.
Fabiana is exceptional when it comes to all things visual. We've collaborated on numerous projects, both for web and printed materials, and it has consistently been a pleasure to discuss and work on them, as well as to witness the final results. Her understanding of website visuals, motion design, and video editing, combined with her ease of working through multiple revision and editing rounds, makes her an outstanding choice for any design-related position.
Casimir Rajnerowicz
Product Marketing Manager
Flipping the Google playbook
Managing diverse size and layout variations allowed the brand to feed advanced GAC algorithms, accelerating cross-functional delivery speed under tight timelines.
Creativity, backed by algorithms
Provided cross-functional creative leadership to architect a dynamic asset matrix, driving deep collaboration to deploy strict dimension variety and strong narrative diversity across motion and static layouts, successfully mitigating ad fatigue while ensuring total alignment across core product teams.
Scaling in new digital environments
I managed the structured matrix rollout to unblock Google in-app advertising, delivering an average 3.5x boost in production velocity and driving an exceptional +14.7% conversion rate increase.
Research and analysis
Strategic design rooted in data, user-centricity, and in-depth research. Full case study metrics and comprehensive analysis are available via private presentation.