Objectives
︎ Visibility
︎ Recognition
︎ Memorability
Capabilities
︎ Brand Identity
︎ Project Management
︎ Visual Design
View Full Presentation ︎︎︎
︎ Visibility
︎ Recognition
︎ Memorability
Capabilities
︎ Brand Identity
︎ Project Management
︎ Visual Design
View Full Presentation ︎︎︎
Brand Refresh @ V7
V7 is a software company born in 2018, since then, multiple and inconsistent visual styles have showcased it. 50+ V7-named companies out there with no differentiation, 6+ competitors that share the same colour palettes.
Acting as the Brand Lead, I revitalised our company's visual brand. My focus encompassed various aspects, including establishing a new palette, creating engaging event and conference materials, improving sales outputs and presentation layouts, and optimising our social media presence. Alongside my passion for streamlined processes, I also managed project planning and effectively communicated with stakeholders.
Immersed in the realm of research, I meticulously studied our competitors and the ever-changing landscape of trends. Armed with valuable insights, I presented multiple options to our CEO and VP of Marketing, aiming to harmonise art's elegance with technology's innovation. Guiding our design team with unwavering support, I facilitated the creation of captivating assets, providing regular updates and milestones to stakeholders. By embracing feedback and refining our vision, we forged a transformative brand identity that captured the interest of our enterprise target audience, reflecting our commitment to excellence and innovation.
Introducing a brand refresh sheet accelerated marketing design and content outputs by 50% for CVPR, liberating our CEO and executives from bottlenecks and fostering enhanced cross-collaboration. In conjunction with a co-created template by the marketing and design teams, production time and asset delivery were expedited by an impressive 65%. With a focus on timely delivery, the brand refresh was accomplished within a remarkable two-month timeframe, utilising only 50% of available capabilities, marking a transformative achievement for V7. On top of creating a memorable experience while exhibited at CVPR, the brand refresh highlighted the need for branding to the broader company and assured an investment in the brand of $XX0.000.
Brand Sheet
Recap
I overhauled the visual brand to differentiate it from competitors, incorporating a new color palette, enhancing event materials, sales presentations, and social media presence. After a careful content research-driven approach, it led to a transformative brand identity, aligning art and technology to captivate our enterprise audience. The brand refresh, completed in two months using only half of the capabilities, significantly improved marketing efficiency and cross-collaboration, resulting in a substantial investment in the brand and a memorable presence at CVPR.
I overhauled the visual brand to differentiate it from competitors, incorporating a new color palette, enhancing event materials, sales presentations, and social media presence. After a careful content research-driven approach, it led to a transformative brand identity, aligning art and technology to captivate our enterprise audience. The brand refresh, completed in two months using only half of the capabilities, significantly improved marketing efficiency and cross-collaboration, resulting in a substantial investment in the brand and a memorable presence at CVPR.