AFFINITY
finding’ music soulmates
Affinity is my thesis project. I think that it's the project that most reflects me: affinity and I share purpose, values, and target. The launching campaign, which is named "findin' music soulmates", is a multimedia campaign, voted to be highly viral.
In the final video, you can watch people's reactions (who really took a look in my portfolio knows that is my main obsession) when meeting someone new with their music's tastes.
The result
Music bonds each of us, everybody in a unique way 🧚🏻♀️
If you are lucky, you will find your music soulmate 💫
But if you don't trust a blind goddess, try affinity...
Right now
Idea, concept, interview, cast, direction of photography, art direction & photoediting by Fabiana Natali
Camera & editing by Ambra Dalla Noce
Sound by Samuele Storelli
Assistant Director Federico Gori
Main Characters: Simone Di Pasquale, Helio Gomes, Chiara Chirico, Valeria Zoiro, Marco Manvati, Mihai Anton, Federico Lastella, Chantal Paradisi, Simone Bariviera, Ilaria Molicotti, Gabriele Muselli, Diana Karimova, Jennifer Gazzignato